How to Combat Ageism

While attitudes toward aging have improved, ageism remains a significant challenge. Often referred to as “the last acceptable prejudice,” ageism impacts older adults in various ways, but there’s a growing momentum to shift the narrative toward a more positive and inclusive view of aging.

The Evolving Fight Against Ageism

The term ageism was coined by gerontologist Robert N. Butler in 1969 to describe discrimination based on age, typically targeting older adults. These negative stereotypes about aging—such as frailty or lack of productivity—can have real-world consequences. Research from Yale University shows that ageism can shorten lives by fostering isolation and discouraging older adults from seeking medical care or using assistive devices like hearing aids or walkers Yale Study on Ageism.

Despite these challenges, efforts to counter ageism are growing. A report from the World Health Organization (WHO) reveals that positive attitudes toward aging can significantly improve physical and mental health. When society embraces aging, seniors are more likely to stay active, engaged and healthy WHO Global Report on Ageism. Programs that create intergenerational spaces and encourage cooperation between age groups are also helping break down harmful stereotypes.

Positive Shifts in Perception

One of the best ways to combat ageism is by highlighting the unique strengths and contributions older adults bring to society. Many companies and communities are beginning to recognize the value of age diversity. Intergenerational collaboration often leads to stronger workforces, more creative problem-solving and better outcomes.

Studies show that older workers offer resilience, problem-solving skills and emotional intelligence, which can benefit workplaces in profound ways AARP Research on Older Workers. Changing how we view aging in the workplace not only improves job opportunities for older adults but also enhances organizational performance.

Changing the Narrative on Aging

To further combat ageism, it’s essential to reframe how society perceives aging. Ashton Applewhite, author of This Chair Rocks: A Manifesto Against Ageism, advocates for rejecting negative stereotypes and embracing aging as a positive phase of life filled with new possibilities. Applewhite emphasizes that aging is not something to fear—it’s a natural part of living and should be celebrated Ashton Applewhite’s This Chair Rocks.

Princeton University researchers have highlighted three common ageist biases: older people are seen as overusing resources, clinging to youth, or blocking opportunities for younger generations. However, focusing on the shared value of all age groups can help dismantle these harmful beliefs Princeton Research on Ageism. By creating intergenerational spaces, where people of all ages can connect and collaborate, we can foster inclusive environments where everyone benefits.

Moving Forward: A Collective Responsibility

Changing the narrative around aging is a collective responsibility. Individuals can challenge ageist language, support policies promoting age inclusivity and spend time in diverse age groups to break down stereotypes. Society as a whole can continue to foster environments where people of all ages connect, collaborate and thrive.

Embracing aging means celebrating its gifts and opportunities, recognizing that older adults are not just recipients of care but active, valued contributors to society. As more organizations, communities and individuals step up to challenge ageism, we are paving the way for a more inclusive, age-diverse future.