Welcome to the Marketing Portal
This internal resource is designed to help you access and gather sales and marketing materials easily. Ensure you uphold our brand standards with user-friendly, actionable tools. Explore the portal for all your marketing needs to support our community effectively.
Brand Resources
Let’s help our community shine by using our brand assets to ensure consistency in our communication. By doing so, we’ll present a united, professional front that truly reflects our values and mission.
Logo Usage
We primarily use the full color and all white logo. The full color logo should be placed over white or light colored backgrounds. It should not be competing with anything in the background (pattern, texture) and should be legible and proportionate.
The all-white Commons logo should only be placed on dark colored backgrounds. Such as The Commons blue and photos with high contrast. For more examples, please download our Style Guide PDF above.
Download Logo
Download Style Guide
Colors
When creating or working on printed materials, always use CMYK color values, which stand for Cyan, Magenta, Yellow, and Key (Black). If your vendor needs a Pantone color, you may use those values, but CMYK is preferred.
For all web related items please make sure you are always using RGB colors or Hex value colors.
Commons Signature Blue:
C:100 M:50 Y:0 K:30
Pantone: 301
RGB/Hex: #193A5C
NPV Warm Grey:
C:6 M:7 Y:13 K:16
RGB/Hex: #efeee9
Fonts
At The Commons, we use Merriweather and Proxima Nova as our primary fonts.
Merriweather
Merriweather is used for large headlines. It is a Google font that can be downloaded and installed onto any computer. Install Merriweather
Proxima Nova
Proxima Nova is used for body copy and our all initial capped small headlines. It is an Adobe font, which means you can only access it if you have access to Adobe programs.
Install Proxima Nova
If you do not have access to Adobe for Proxima Nova please use the web-safe font Lato as it is very similar and more accessible. Install Lato
Photo Best Practices
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum in lacus dolor. Pellentesque feugiat imperdiet lobortis. Donec pulvinar et elit et eleifend. Curabitur sem nulla, auctor sit amet orci et, convallis ullamcorper lectus. Duis non suscipit mi. In vestibulum scelerisque posuere. Aliquam erat volutpat. Phasellus convallis, ipsum ac rhoncus dictum, dui dui porta nunc, ut porttitor nibh est at ante. Morbi in dignissim lorem. Maecenas scelerisque nulla non gravida feugiat.
You’ve Got Mail
By maintaining a branded and consistent email signature, you enhance professionalism, strengthen our reputation and improve the deliverability and trustworthiness of your emails. Find all the tools and guidelines here to ensure your communications reflect our identity seamlessly.
Download Email Signature
Meet the Marketing Team
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Dayna Bianco dbianco@benchmarkquality.com 401.480.9119 Dayna leads all marketing and public relations for the Benchmark CCRCs and partners with EVR Advertising and Montagne Powers to execute our marketing and public relations plans. |
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Mackenzie Fraser MackenzieF@evradvertising.com 603.647.8606 Mackenzie leads the account for EVR. |
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Bri Cox BriC@evradvertising.com 603.647.8606 Bri works on marketing project timelines, sales collateral, resident portal management, email newsletters, photoshoots, print ads and articles for the website. |
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Hillarie McClure HillarieM@evradvertising.com 603.647.8606 Hillarie works on the waitlist program, email campaigns and social media. |
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Taylor Flanders TaylorF@evradvertising.com 603.647.8606 Taylor works on any community events and professional or resident referrals. |
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Lauren Collins Cline lauren@montagnepowers.com 603.644.3200 Lauren leads the account for Montagne Powers and works on media inquiries, press releases and sponsorships. |
Ordering Materials
You can order materials through Benchmarkit, but please contact Dayna Bianco for anything you don’t see on Benchmarkit or any promotional items that need to be ordered.
Billing
If you are billing to Marketing, please make sure to bill the correct code. Here are a few examples for billing codes and if you are unsure please reach out to Dayna Bianco for any other codes.
6550-0000 – For sales incentives and closing tools, resident moving expenses, promotional items, community printing needs and flowers.
6513-0000 – For preapproved community sponsorships and print placements.
Please make sure any American Express charges include details of what the charge is for and is assigned to the appropriate code as stated above.
Marketing Resources
A collection of the latest marketing materials, floor plans and stationery items.
Visit External Sales Page